Doug Jeffirs has been in the wine business for more than 25 years and is a Certified Specialist of Wine. As Director of Wine Sales for Binny’s Beverage Depot he looks after their chain of 29 wine stores in the Chicago area. In his role he oversees sales and merchandising, education, major wine events as well as representing Chicago's largest wine retailer in public and in the press. He makes regular TV appearances on shows such as WLS, WGN, NBC5, and WSCR.